Dashboard tour

Every vendor uses the same dashboard at dashboard.sellub.com . The sidebar is capability-aware: you only see the groups and items for the roles you’ve enabled, so the interface grows with you instead of overwhelming you on day one.

The sidebar at a glance


Home                      ← your command center
──────────────────────
SELL
  Products
  Orders
  Customers
──────────────────────
STUDIO                    ← the per-role builders
  Wholesale               (marketplace shops)
  Logistics               (shops that deliver)
  Design                  (marketplace shops — coming soon)
  Integrate               (every shop)
  Subscription plans      (every shop)
──────────────────────
Network                   ← connect to other vendors
──────────────────────
MONEY
  Wallet
  Transactions            ← commission / earnings ledger
  Payment account         ← KYC, payout accounts, go-live, COD
  Plan & subscriptions    (marketplace shops)
──────────────────────
GROW
  Analytics
  Marketing               (every shop)
──────────────────────
STORE
  Store builder           ← profile, branding, website, domain
  Store hours             (shops that deliver)
  Store types             (marketplace shops)

Platform admins (Duabalabs staff) see a different sidebar — Catalog, Customers, Orders, Promotions, Settings and System — with Sellub admin screens under Settings, like Seller Applications, Publish Requests and Seller Subaccounts.

Home — your command center

The landing screen after sign-in. It shows a journey map of your capabilities (what’s active, what’s in review, what you could add next), a Go-live checklist, and quick links to the work that needs attention. This is where you start and manage each role.

Sell

Products — your catalog: create, edit, price and stock products; assign categories.
Orders — incoming orders and fulfilment. In a multi-vendor order you only ever see your portion (your items and their delivery), never other sellers’ lines.
Customers — the buyers who’ve ordered from you.

Money

The financial hub. Covered in depth in Money & commission.

Wallet — your earnings, and the business wallet you top up for plans, add-ons and COD commission.
Transactions — the commission/earnings ledger: every sale, fee, delivery payout and wholesale settlement, with running direction (what you’re owed vs. what you owe the platform).
Payment account — your payout destination (bank or mobile money) and identity verification (KYC). You must complete this before you can go live.
Plan & subscriptions — your Sellub plan (affects your commission rate and features). Plans are changed by the Sellub team: the page sends you to support@sellub.com. Billing is monthly.

Grow

Analytics — sales, orders and store metrics.
Marketing — promote your products on social media with DuabaConnect :
1. Link your DuabaConnect. Press Connect DuabaConnect, then sign in to your DuabaConnect account — or start a free shop account there — and allow Sellub. You can unlink it any time.
2. Connect your social accounts. Facebook, Instagram and Threads can’t be connected yet.
3. Start a product campaign: pick a product, the platforms, and image or video. Each week DuabaConnect makes posts from the product’s own photo — a poster, or a short animated clip.
4. Approve the posts you like, either here (Publish) or in DuabaConnect (Approvals). TikTok posts arrive in TikTok as drafts for you to finish there.
What it costs — on DuabaConnect, not on your Sellub bill. The Commerce plan is made for shops: your first 5 product posts are free; Commerce is GH₵50 a month for 25 products; Commerce Plus is GH₵100 a month for 60. Every paid DuabaConnect plan includes it too. Marketing shows how much of your plan you’ve used, and a link to upgrade.

Studio — the builders

Studio is where you set up each role you take on. Which builders you see depends on your kind of shop:

Builder	Shown to	What you build
Wholesale	Marketplace shops	Your wholesale catalog, supplier connections and purchase orders
Logistics	Shops that deliver	Zones and prices, your fleet/riders, movement modes and badges
Design	Marketplace shops	Printable products and print areas — coming soon
Integrate	Every shop	API keys, allowed origins, webhooks and embedded checkout
Subscription plans	Every shop	Recurring plans you sell to your own customers

Network

One workspace to connect with other vendors. Discover services, wire them into your shop, manage your own published services, and review connection requests. This is the subject of its own page — Network & Wires.

Store

Store builder — your store profile (name, slug, description, tagline, location, logo, banner, brand colour, contact and socials, policies), your website, and your domain.
Store hours — your operating hours, and switching the store on or off.
Store types — how your shop appears (marketplace listing, branded, checkout-only).

Going live — the publish gate

Building a store or service is self-serve, but appearing on the public marketplace is reviewed. The Home command center shows a Go-live checklist:


☐ Store profile complete
☐ Payment account added
☐ Identity verified (KYC)
☐ Delivery zone set        (if you offer delivery)
☐ At least one product     (if you sell)
        │
        ▼
  [ Submit for review ]  ──▶  in_review (24–48h)  ──▶  published ✓

The Submit for review button stays disabled until KYC and your payout account are done. After you submit, a Duabalabs admin reviews and approves (or returns it with a reason) from the Publish Requests screen. Once approved, your shop or service is live on sellub.com .

Publishing is not part of onboarding — it’s a deliberate, reviewed step you take when a role is genuinely ready. You can build and preview privately for as long as you like first.